Gabriella Woodman is a graphic and digital designer based in Tāmaki Makaurau currently creating at Studio South. With a strong focus across brand identity, print and UX/UI design, I help tell the stories of brands through considered and purposeful outcomes that innovate, advocate style and above all, endure.


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Moustache

A new brand system for a New Zealand cookie icon

Moustache had been in business for over 10 years selling cookies, milkshakes and more. Over that time their customer base had been steadily growing and so had their operation. Moustache was poised to leap into another decade of success and wanted their ageing brand to join the party.

The aim was to reposition Moustache as a Kiwi benchmark for milk and cookies, building equity around their customer experience and increasing the value of the brand at every touch point.

Team

Creative Director: Sam Southwell
Lead Designer: Amy Matthews
Designer: Gabriella Woodman

Personal Scope of Works

Brand Identity, Packaging, Rollout, Art Direction & Website

Awards

2024 Best Awards—Silver, Packaging
2024 Best Awards—Bronze,  Small Brand Identity


Project completed while working at Studio South