Gabriella Woodman is a graphic and digital designer based in Tāmaki Makaurau currently creating at Studio South. With a strong focus across brand identity, print and UX/UI design, I help tell the stories of brands through considered and purposeful outcomes that innovate, advocate style and above all, endure.


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Cocomo

A playful identity capturing coconut paradise.

Welcome to Coconut Paradise. Wanting to launch a speciality coconut dessert and beverage spot on Auckland’s Lorne Street, Cocomo’s founders sought a playful yet sophisticated brand identity system that could generate a viral cult following. A culmination of a playful typographic system, a warm yet sophisticated colour palette and an iconic illustrated sunbear mascot; the Cocomo brand has become a loveable fan favourite for cocount enthusiasts—prompting further expansion of the Cocomo franchise throughout Auckland.

Team

Creative Director: Sam Southwell
Lead Designer: Gabriella Woodman
Illustration: Carly Black

Personal Scope of Works

Naming, Brand Idenity, Rollout & Packaging

Project completed while working at Studio South