Connecting the strands of financial opportunity.
AMA Wealth is a private wealth advisory based in Tāmaki Makaurau with a client base of high net-worth individuals, looking to diversify and expand their investment portfolio. After 20 years in business, AMA sought our expertise to craft a polished identity that represented their intelligence led service offering.
The approach is built around a stylized coin symbol that evolves into a graphic language of intricate coin arrangements and line work, conveying a sense of intelligence and financial acumen whilst remaining flexible, dynamic and responsive. This is complemented by soft colors and modern gradients, evoking a sense of opportunity and sophistication for both the advisory business and its client experiences.
Team
Creative Director: Sam Southwell
Lead Designer: Gabriella Woodman
Motion: Maisie MacDonald
Personal Scope of Works
Brand Identity, Rollout, Business Tools, Content Art Direction
Project completed while working at Studio South